This next cricket season, Reliance Industries will promote Campa Cola by teaming up with three Indian Premier League teams as “pouring partners.” These teams are the Lucknow Super Giants, the Punjab Kings Team, and the Sunrisers Hyderabad.

According to various sources, by the time the Indian Premier League begins, it is anticipated that it will have penetrated the fragmented trade across the states of Andhra Pradesh and Telangana, as well as at least a couple of other states, and will have reached the majority of the contemporary trade channels.

Title sponsorship, jersey partnering, and refreshment partnerships are expected for branding.

The distribution of the Campa line of cold beverages will initially begin in the states of Andhra Pradesh and Telangana, according to recent news from the corporation.

It is anticipated that the branding will take place via title sponsorship, jersey partnering, refreshment partnership, and other such sponsorships. The goal is to ensure that Campa Cola is prominently displayed on the playing field, particularly during tactical timeouts when the teams will be taking breaks to get cold refreshments.

Although Campa may be familiar to people who came of age during the 1980s and 1990s, members of the current generation or Generation Z are unlikely to be familiar with the brand, and the firm intends to change that.

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