The real estate industry is one that can be both lucrative and extremely difficult. According to research conducted by the National Association of Realtors (NAR) in 2022, 86% of purchasers recently bought their houses with the assistance of a real estate agent or broker.

It is crucial to raise awareness and get in front of consumers as soon as possible. The same survey also revealed that 73% of buyers only spoke with one real estate agent when looking for a property. That’s why everyone working in the business has to have a firm knowledge of real estate marketing.

Read More: Homed In

I’ve put together some effective real estate marketing strategies that top agents utilize to advertise their companies below. These marketing pointers can assist you in developing an effective marketing strategy, regardless of your level of experience or desire to draw in new business as a realtor.

1. Establish a webpage.

Making a website for your real estate company can showcase your offerings to potential customers. Put listings on your website and be sure to update them frequently. This attracts potential customers to your website while they look for real estate.

To make your website stand out, use something a bit unusual. Consider this mortgage calculator—a simple way to provide visitors more value.

Why this is effective

Putting up a website gives prospective purchasers a digital center to research homes that are for sale. They will also have access to information about your real estate company and the agent handling their behalf.

Pro tip: Building a website is a terrific way to develop your own brand, display gratifying customer testimonials, and keep attracting more qualified leads—whether you work for a brokerage or operate your own business.

2. Start a blog.

Additionally, you may launch a blog and produce SEO-optimized material. This makes sure that every time a prospect searches, your postings appear in the results. You may identify the search phrases and keywords that your target clientele is using with the use of tools like Ahrefs and Google Analytics, which can also provide you with ideas for new blog posts.

To help them discover more about you and your company, make it simple for them to access your main website and include links to your profile pages on other real estate websites.

Additionally, remember to provide captivating photos for your postings. Any blog article or email marketing campaign will benefit greatly from the inclusion of this infographic.

Why this works: By showcasing your industry knowledge on your blog, you may build credibility with prospective customers. Blogs provide a platform for exchanging industry news, happenings, and guidance for prospective customers. By doing this, you can ensure that your audience remembers you when it’s time to make a purchase.

Ideal for: New real estate brokers that want to expand their clientele while gaining the respect and confidence of their neighborhood.

3. Create campaigns for email marketing.

Distribute a monthly email curated from your blog posts, and notify acquaintances of any new real estate listings. Provide a virtual staging of the house, a video walkthrough of the property, or pictures of the properties with links to the whole listing.

Why this is effective

In real estate marketing, email marketing campaigns are a great way to stay in touch with former and future clients. Agents may increase the likelihood of referrals and repeat business by staying in contact and remaining at the forefront of their audience’s mind.

Expert advice: To increase the likelihood that your clients will read your emails, include words like urgency and interest in your subject lines. These 20 suggestions can help you create attention-grabbing topic lines.